Contact log
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The contact log is a list of every transaction involving a customer. All estimates, confirmations, deliveries and invoices are recorded automatically.

Importantly you can also record telephone conversations and other transactions with this customer, by clicking on 'Add'. an example of adding a log entry might be:

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Here you should note that we are not only recording the transaction, but also making a diary note to ring him back, with a reminder about why.  When the day comes, the customer will appear on the list of 'Customers to be rung today'.